Design Philosophy
Function is Beauty
"KINOBI" (機能美) in Japanese, is the concept of finding beauty in expert craftsmanship. We choose our materials meticulously and design products so thoroughly, making them more refined, simpler, and easier to use. This is the essence of "Function is Beauty".
We design our products with and for athletes
We strive to design products that maximize performance through minimal weight, never compromising on quality, function or durability. Our lightweight approach enhances athletic performance, allowing you to move faster, perform better, and push your limits further.
Our fabrics
Our world-class fabrics, innovative design concepts and functional technology are what set us apart and support ultimate performance potential.
Asaxtreme™
Asaxtreme is a high-performance fabric developed to handle serious sweat. It is inherently sweat-wicking with four-way stretch.
Feels: smooth and cool-to-the-touch
Designed for: high-intensity sports activities including pickleball, running and training
Asacool™
The technical performance of this innovative studio fabric comes from its unique yarns and double-knit construction which together keep you cool, dry and focused during the most intense workouts. Asacool’s inner layer was developed with special yarns that have unparalleled sweat-wicking capabilities and are cool-to-the-touch, while its outer layer is built with quick-drying yarns that offer a buttery-soft texture.
Feels: cool-on-the-skin
Designed for: high-intensity sports activities including pickleball, running and training
Asana™
Our original performance fabric is breathable and cottony-soft. Its technical properties and functionality, including four-way stretch.
Feels: cottony-soft
Designed for: yoga or light-impact activities
Asaflow™
Asaflow is lightweight and delivers that next-to-nothing feeling. Its light compression, four-way stretch, and full coverage allow unrestricted movement and confidence during your practice.
Feels: buttery-soft
Designed for: yoga
Asaswift™
Equal parts strong and light, this versatile woven fabric offers two-way stretch and no-bulk performance, meaning you feel like you’re wearing nothing at all during your toughest training session or your commute home. Water-repellent and sweat-wicking treatments also make Asaflex the perfect fabric for jackets and transitional layers.
We offer different versions of Asaswift. Asaswift Ultra has the added benefit of four-way stretch to move with you. Asaswift Ultra Light is a lightweight version for warm climates.
Feels: lightweight
Designed for: training and office, travel, commute
Silveractive® Technology
The science of stink, Silveractive technology, powered by Asa® is a core component for many products within our sweat category. This exclusive fabric technology prevents the growth of odour-causing bacteria.
Designed for: high-intensity sports activities including pickleball, running and training
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