When we started Asa in 2020, we said we'd do things differently. We’d bring people together, inspire people to stay active, look out for each other, and take care of our planet. That's why we're in business. We just happen to make really good activewear.
Our Signature Product
Asa makes premium performance apparel inspired by the active craftsmanship lifestyle from Kyoto; an integration of sport, fitness, and art. We're evolving the definition of traditional activewear.
Investment In Happiness
We’re committed to delivering a great experience for our customers. Which is why our Investment in Happiness guarantees that if you don’t love the product, you can send it back. But Asa’s Investment in Happiness is more than just a product guarantee. It’s our approach to business and life. We invest in the happiness of our team, our community, the natural environment, and most importantly—each other.
Our Supply Chain
We ask all of our tier 1 suppliers to sign and adhere to the Asa Vendor Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Impact
Nature is at the heart of all we do. It’s why we’ve created actionable commitments to keep us on the path of sustainability from start to finish. From being more intentional and innovative in the way we create products, to helping you shop sustainably and understand how to take care of and extend the life of your gear, to giving used gear a second life—it’s on us all to help lessen our impact on the places we explore.
Community
The soul of Kyoto inspired the creation of Asa. It's where we live, play, and build our community. Our mission is to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.
A New
Initiative
On Performance
Apparel
Made with care and unconditionally loved by our customers.